Obscure

Privacy Notice

Last updated: 02/21/2024

Effective date: 02/21/2024

Plain Talk

We understand your concern for privacy. Our mission is to assist you in erasing your online presence and provide valuable guidance on privacy.

To deliver our service, we need to gather information from you. Rest assured, we only collect and handle your data with your consent. Understanding your identity is essential for effectively removing your digital footprint. We aim to deliver the best results and wouldn’t want to fall short of your expectations.

We’ve highlighted the most important points of our privacy policy below. This summary does not replace the official language of our Privacy Notice or Terms of Service.

  • ObscureIQ does not track you. We do not use Cookies.
  • ObscureIQ does not sell or rent personal information to third parties.
  • ObscureIQ is not a data broker. We have no business relationships with data brokers.
  • ObscureIQ uses data collected from customers to deliver its services.
  • As a registered user and/or paying customers, you remain the owner of your personal data, You can request disclosure or deletion at any time.
    • To have your personal data removed from our systems, please send an email to privacy@ObscureIQ.com with the subject line “Data Deletion Request”. 
    • Our team will promptly delete all possible information about you.
  • We may be obligated to disclose your personal data to comply with legal requirements.
    • We will only disclose your personal data in response to valid requests by law enforcement as required by law and will resist such requests wherever possible.
  • All user data is encrypted, both in transit and at rest.
  • ObscureIQ uses third party vendors like Stripe (to process payments), Cal.com (to schedule appointments), and Signal (for video chats) to deliver our services and manage user data.
  • Regardless of where you reside, ObscureIQ will provide you at least the same data privacy rights offered to California residents by the California Consumer Privacy Act (CCPA).
  • ObscureIQ is not intended for users outside of the U.S.

1. Introduction

Welcome to ObscureIQ.

ObscureIQ (“us”, “we”, or “our”) operates https://www.ObscureIQ.com (hereinafter together or individually referred to as “Service”).

Our Privacy Notice governs your visit to https://www.ObscureIQ.com and explains how we collect, safeguard and disclose information that results from your use of our Service.

We use your data to provide and improve Service. By using Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Notice, the terms used in this Privacy Notice have the same meanings as in our Terms of Service.

Our Terms of Service (“Terms”) govern all use of our Service and together with the Privacy Policy constitutes your agreement with us (“agreement”).

2. Definitions

SERVICE refers to the website (https://www.ObscureIQ.com) and the associated application(s) operated by ObscureIQ.

PERSONAL DATA pertains to information about an identifiable living individual, derived from such data or combined with other information that we possess or are likely to possess.

3. Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

4. Types of Data Collected

Personal Data
During your use of our Service, we may request specific personally identifiable information from you, which can be utilized to get in touch with you or confirm your identity (“Personal Data”). The optional details listed below serve the purpose of distinguishing you from individuals who share a similar name, enabling us to provide our opt-out services accurately. Personal information may encompass, but is not restricted to:

Required for Location Purge: MAID Finder App:

  • No personal data is required for the usage of the App
  • To submit your MAID via the App, a MAID and Email address is required
    • This functionality is only for Location Purge customers

Required for Location Purge:

  • Mobile Advertising ID
  • Email address
  • First name and last name
  • Address and ZIP/Postal code
  • Phone number

Required for Footprint Audit / Footprint Wipe:

  • Email address
  • First name and last name
  • City and State
  • Birth year

Required for Signature Purge  / Footprint Audit / Footprint Wipe:

  • Email address
  • Full name
  • Phone number
  • Full address

Optional, but sometimes needed for the most effective deletion of your data from the widest swath of data brokers:

  • Phone number
  • Middle name and other names or spellings of your name
  • Gender
  • Birth month and birthday
  • Address and ZIP/Postal code
  • Names of family members, roommates, or significant others with whom you’ve shared an address
  • Mobile Advertising ID (optional for Identity Agent)

We may use your Personal Data to contact you with newsletters and data broker status updates. You may opt out of receiving our newsletters and data broker removal status updates by following the unsubscribe link at the bottom of each email we send. 

We may also send you required account updates such as billing and account activity confirmations. If you do not wish to receive account updates, contact privacy@ObscureIQ.com with the subject line “Delete My Account”. This will suspend all activity and future payments.

5. Use of Data

ObscureIQ uses the collected data for various purposes:

  1. Providing and maintaining the Service
  2. Personalizing and improving the Service
  3. Analyzing usage trends and patterns
  4. Communicating with you and responding to your inquiries
  5. Sending you promotional materials and updates
  6. Conducting research and gathering feedback
  7. Detecting and preventing fraud or any unauthorized activities
  8. To fulfill any other purpose for which you provide it.
  9. To fulfill our legal obligations, we may, for example, be compelled to disclose your Personal Data if mandated by law or in response to valid requests made by public authorities.
  10. To force data brokers to change their bad practices, we may at times share limited personal information with privacy regulators to document breaches of privacy law.

6. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.

We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

In general, we delete all personal data except for base contact information and transaction history within 30 days of the termination of subscription.

7. Transfer of Data

When you choose our paid subscription plans to request the removal of your personal information from data brokers and information aggregators (referred to as the “Data Broker Dataset”), please consider the following:

  • To use the subscription plan, you will need to provide personally identifiable information (PII) such as your full name, birth year, and home address to ObscureIQ.
  • ObscureIQ will share this information with the data brokers and information aggregators listed in the Data Broker Dataset. They require it to locate your records and remove them from their databases.
  • We cannot control or guarantee how these third parties will handle your information or what they will do with it.
  • By purchasing and maintaining an active paid subscription, you authorize ObscureIQ to share your PII with data brokers and information aggregators for opt-out and removal requests.
  • If you prefer not to share your PII with data brokers and information aggregators for these requests, please refrain from using ObscureIQ’s Data Deletion Services.
  • Please note that your information, including Personal Data, may be transferred and stored on computers located outside your jurisdiction, which may have different data protection laws.
  • If you are located outside the United States and share your information with us, be aware that we transfer and process the data, including Personal Data, in the United States.

By agreeing to this Privacy Policy and providing your information, you consent to these transfers. ObscureIQ will take reasonable steps to ensure your data is securely treated in accordance with this Privacy Policy. We will not transfer your Personal Data to any organization or country without appropriate controls in place, including data security measures.

8. Disclosure of Data

When you choose our paid subscription plans to request the removal of your personal information from data brokers and information aggregators (referred to as the “Data Broker Dataset”), please consider the following:

  • To use the subscription plan, you will need to provide personally identifiable information (PII) such as your full name, birth year, and home address to ObscureIQ.
  • ObscureIQ will share this information with the data brokers and information aggregators listed in the Data Broker Dataset. They require it to locate your records and remove them from their databases.
  • We cannot control or guarantee how these third parties will handle your information or what they will do with it.
  • By purchasing and maintaining an active paid subscription, you authorize ObscureIQ to share your PII with data brokers and information aggregators for opt-out and removal requests.
  • If you prefer not to share your PII with data brokers and information aggregators for these requests, please refrain from using ObscureIQ’s Data Deletion Services.
  • Please note that your information, including Personal Data, may be transferred and stored on computers located outside your jurisdiction, which may have different data protection laws.
  • If you are located outside the United States and share your information with us, be aware that we transfer and process the data, including Personal Data, in the United States.

By agreeing to this Privacy Policy and providing your information, you consent to these transfers. ObscureIQ will take reasonable steps to ensure your data is securely treated in accordance with this Privacy Policy. We will not transfer your Personal Data to any organization or country without appropriate controls in place, including data security measures.

9. Data Security

Data security is serious business. We implement various measures to protect your data from unauthorized access, disclosure, alteration, or destruction. Here are some of the security practices we employ:

  • Secure Transmission: We use industry-standard encryption protocols to transmit sensitive data between your device and our servers. This helps ensure the confidentiality and integrity of your information during transmission.
  • Secure Storage: Your personal data is stored on secure servers with strict access controls. We employ robust security measures to safeguard against unauthorized access or breaches.
  • Access Controls: We limit access to your personal information to authorized personnel who require it to fulfill their designated responsibilities. Access is granted based on the principle of least privilege, ensuring that only necessary individuals have access to your data.
  • Regular Monitoring: We continuously monitor our systems and infrastructure for any vulnerabilities or suspicious activities. This allows us to promptly detect and respond to any potential security incidents.
  • Data Backup: We regularly backup your data to prevent data loss and ensure its availability in the event of unforeseen circumstances. Backups are stored securely and subject to the same level of protection as your original data.
  • Employee Training: Our employees undergo comprehensive data protection and security training to ensure they understand their responsibilities and follow best practices in handling personal information.

Despite our diligent efforts, it’s important to note that no method of transmission or storage over the internet is entirely secure. We cannot guarantee absolute security, but we continuously strive to enhance our security measures to protect your personal information.

10. General Data Protection Regulation (GDPR)

If you reside in the European Union (EU) or European Economic Area (EEA), the GDPR grants you certain rights. You can find more details at https://eur-lex.europa.eu/eli/reg/2016/679/oj.

We give you the ability to correct, update, delete, or limit the use of your Personal Data.

If you want to know what Personal Data we have about you or want to be removed from our systems, please email us at privacy@ObscureIQ.com.

Under the GDPR, you have the following data protection rights:

  • Right to access, update, or delete your information.
  • Right to have your information corrected if it’s inaccurate or incomplete.
  • Right to object to how we process your Personal Data.
  • Right to request restrictions on the processing of your personal information.
  • Right to receive a copy of your Personal Data in a structured, machine-readable format.
  • Right to withdraw your consent if we rely on it to process your personal information.

Please be aware that we may need to verify your identity before addressing such requests.

Please note that some data may be required to provide our Service.

You have the right to lodge a complaint with a Data Protection Authority regarding our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

11. California Privacy Protection Act (CalOPPA)

Under the California Privacy Protection Act (CalOPPA), https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy-protection-act-caloppa-3/ California residents have specific rights regarding their personal information. This section of our privacy policy outlines those rights and how you can exercise them.

  • Notice of Information Collection: We inform you about the categories of personal information we collect and the purposes for which we use that information. This information is provided in our Privacy Policy.
  • Right to Know: California residents have the right to know what personal information we collect, disclose, and sell about them. You can request this information by contacting us through the methods provided at the end of this section.
  • Right to Delete: California residents can request the deletion of their personal information that we have collected, subject to certain exceptions as allowed by law.
  • Right to Opt-Out: If we sell personal information, California residents have the right to opt-out of such sales. We do not sell personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights under CalOPPA. This means we will not deny you goods or services, charge you differently, or provide a lower level of service if you choose to exercise your privacy rights.

How to Exercise Your Rights
To make a request related to your rights under CalOPPA or ask any questions about our privacy practices, you can contact us through the following methods:

  • Email
    • privacy@ObscureIQ.com 
  • Physical Mail
    • ObscureIQ, Attn: Privacy Officer
    • 502 W 7th ST STE 100, Erie, PA 16502
  • Contact Form

Please include “CalOPPA Privacy Request” in the subject line or at the beginning of your correspondence, along with a clear description of your request or question.

We will respond to your request within the timeframes required by law. Please note that we may need to verify your identity before processing certain requests.

12. California Consumer Privacy Act (CCPA)

CCPA as modified by the California Privacy Rights Act (CPRA)
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Note to Non-California Residents: We fulfill data deletion requests for all users, regardless of jurisdiction.

If you reside in California, you have specific rights concerning your data. You can learn what data we collect about you, request its deletion, and opt-out of its sale (sharing). To exercise these rights, you can make certain requests:

  1. Requesting Your Personal Information
    1. You can ask us to provide the following information: 
      1. Categories of personal information collected.
      2. Sources from which we collect your personal information.
      3. Business purposes for collecting or sharing your personal information.
      4. Categories of third parties with whom we share personal information.
      5. Specific pieces of personal information collected about you.
      6. Categories of personal information disclosed for business purposes, including the category of any other company we shared it with.
    2. You can make this request twice within a twelve-month period.
  2. Deleting Your Personal Information:
    1. If you want your personal information removed, please email us at privacy@ObscureIQ.com to delete your account and all associated information immediately.
      1. Upon your request, we will delete your personal information from our records and instruct any service providers to do the same.
      2. Please note that deletion may involve de-identifying your information.
      3. Keep in mind that deleting your personal information may affect your ability to use certain functions that require it.
      4. If you do not have an active account with us or are not subscribed to our email newsletter, we do not retain any personal information about you.
    2. An exception to the immediate deletion and de-identification of user data is by our payment processor service provider Stripe. Stripe’s standard practice is to retain the customer’s purchase transaction data to be able to facilitate refund requests and process dispute claims that may arise after a paying customer has already deleted their ObscureIQ account. In practice, this ensures customers’ refund and dispute claims are processed quickly and efficiently. If customers wish to contact Stripe for data deletion requests directly, they can do so here: https://stripe.com/privacy
  3. Opting Out of Personal Information Sales 
    1. We do not sell or rent your personal information to any third parties. 
    2. You have full ownership of your Personal Data and can request disclosure or deletion at any time.

Please note that if you request the deletion of your data, it may impact your experience with our Service as certain functions rely on personal information. However, we will not discriminate against you for exercising your rights.

How to Exercise Your Rights
To request information or exercise your rights under the CCPA/CPRA, or if you have any privacy-related questions, you can contact us through the following methods:

  • Email
    • privacy@ObscureIQ.com 
  • Physical Mail
    • ObscureIQ, Attn: Privacy Officer
    • 502 W 7th ST STE 100, Erie, PA 16502
  • Contact Form

If you are a resident of California, your data protection rights, described above, are covered by the CCPA (as modified by the CPRA). To find out more, visit the official California Legislative Information website https://oag.ca.gov/privacy/ccpa.

13. Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), provide Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties may have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

The Service Providers we work with include::

  • Stripe (for all payment processing)
  • Bitwarden (for temporary storage of some of your personal data during the deletion process. Nearly all of your personal data except base contact info is deleted from our records after your subscription expires.)
  • EasyOptOuts (for the processing of some data deletions for some clients)

14. Payments

We may provide paid products and/or services within Service. In that case, we use third-party services for payment processing (e.g. payment processors) and revenue management and analytics.

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with:

Stripe:

  • Stripe processes payments for ObscureIQ such as credit card transactions. Payment details such as credit card number, expiration date, and CVC code are never made accessible to ObscureIQ. For more information on Stripe’s stance on data security: https://stripe.com/docs/security . The Stripe Privacy Policy can be viewed at: https://stripe.com/us/privacy

15. Links to Other Sites

  • Our Service includes links to other websites and content that is not operated by ObscureIQ. These links or content do not imply our endorsement or affiliation with any third-party, unless specifically stated. 

    When you click on a third-party link, you will be directed to their website. We strongly recommend reviewing the Privacy Policy and Terms and Conditions of every site you visit. The content on a website can change without notice. We have no control over the content, privacy policies, or practices of these third-party sites or services we link to or display content from. We accept no

16. Children’s Privacy

  • Our Services are not intended for use by individuals under the age of 18 (referred to as “Children”).

    If you are not at least 18 years old, you are not permitted to access or use our Service.

    We do not knowingly collect personally identifiable information from children under 18. If you become aware that a child has provided us with personal data, please contact us. If we discover that we have collected personal data from a child, we will take steps to remove that information and the user from our servers.

17. Modifications to This Notice

  • We may occasionally make updates to our Privacy Notice. We will inform you about any significant changes by posting the updated Privacy Notice on this page.

    Prior to the revised Privacy Notice taking effect, we will notify you via email or provide a clear notice on our Service. The “effective date” at the top of this Privacy Notice will be updated to reflect the changes.

    We recommend reviewing this Privacy Notice periodically to stay informed about any modifications. Changes to this Privacy Notice become effective when they are posted on this page.

    Please note that continuous use of our Service after the changes have been made indicates your acceptance of the updated Privacy Notice.

18. Contact Us

  • If you have questions about this Privacy Notice, below are methods to contact us:

    • Email
      • privacy@ObscureIQ.com 
    • Physical Mail
      • ObscureIQ, Attn: Privacy Officer
      • 502 W 7th ST STE 100, Erie, PA 16502
    • Contact Form